You Do You

I Really Like This

Payton Barronian teams up with You Do You to create the short film "I Really Like This" taking us behind the scenes of a fashion shoot featuring clothes by designer, Claire McKinney.

Art Direction
Payton Barronian
You Do You
Clothes / Styling
Claire Mckinney
Director of Photography
Julian Kapadia
Ondine Charlesworth, Sonia Bruinooge, Lee Armoogam
Logan Jackson
Production Assistant
Bella Boornazian, Jake Goicoechea, Abbie Barronian

Artist / Director


Payton Barronian’s video art and design work queers the standard slickness of commercial graphic design and fashion video. Rejecting the maxim that minimalism is a must, their designs are densely populated with an overabundance of replicated texts and textures, often to the point of bordering illegibility. The resulting cacophony of information mimics and accelerates the noise pollution of modern advertising. While often appearing chopped and dirty, their designs remain sensuously alluring. Perhaps in kinship with the dissonant yet rich effect of diversity in their home of New York City, the richly layered fields of text and image become textural, a beautifully enmeshed field of content that moves fluidly between claiming it’s unique singularity and being lost in the crowd.