Payton Barronian (he/him) is an art director and illustrator born and raised in Seattle, Washington now residing in Brooklyn, New York. He divides his time between commercial work as an illustrator and art director and personal projects, exhibitions, and independent projects — extending into the realm of fashion through, PB Style, where he hand-selects second-hand clothing, transforming them into bespoke pieces adorned with his designs.

Payton's work rejects the maxim that minimalism is a must, queering the standard slickness of commercial design. His designs are densely populated with an overabundance of replicated texts and textures, often to the point of bordering illegibility. The resulting cacophony mimics and accelerates the noise pollution of modern advertising & commercial work. While often appearing overly saturated, his work remains sensuously alluring, perhaps in kinship with the dissonant yet rich effect of diversity in their home of New York City. The richly layered fields of text and image become textural, a beautifully enmeshed field of content that moves fluidly between claiming it’s unique singularity and being lost in the crowd.